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celebrate sexual diversity with our pride collection

celebrate sexual diversity
celebrating sexual diversity, we have launched the pride collection. we will donate part of the sales to the dutch charity for LGBTI’s rights, COC netherlands.


pride is the positive stance against LGBTI discrimination and violence and stimulates people to promote their self-affirmation, dignity, equality rights, increase their visibility as a social group and build community. COC netherlands advocates these interests and therefore we’ve decided to donate part of the sales to this charity.



gay pride collection

< “at gsus we have the unshakable belief in dancing to your own beat. what we make, we create for self-aware individuals with an open mind. therefore, producing tees for the pride was a natural step for us.” says hyun yeu, head of design at gsus. the tees come in three variations, all inspired by de LGBTI rainbow flag. the tees are available online and in-store, with a retail price of €29,99.

in which stores are they available? the pride tees are available in all our stores located in amsterdam: - gsus koningsplein (koningsplein 8, 1017BB amsterdam); - gsus magnaplaza (nieuwezijds voorburgwal 182, 1012SJ amsterdam); - gsus westerstraat (westerstraat 158, 1015MP amsterdam).

share your pride with us we would love to see you in our tees. please share it with us on social media using #gsusofficial and tag us with @gsus_offical.



gay pride collection
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bringing crown back

gsus crown collection
we launched our crown logo capsule collection: an eclectic unisex collection with hoodies, sweatshirts and t-shirts celebrating our iconic crown logo.

with a legacy in street and sportswear and our bold way of using our logo since 1993, it was a natural next step for us to add this collection to our product range.

gsus crown collection

our brand arose from a feeling of anti-establishment and rebelism. the logo was the symbol materializing this feeling. we strongly feel this is the right moment to celebrate our heritage and reach back to those glory days.


gsus crown collection

the collection will come in two drops. the first drop, consists of lights summery hues white, pink and light grey. the second drop, launching in august, focusses on winter hues such as burgundy, dark blue and pine green. the price range for the collection is €25,99 for the t-shirts, €59,99 for the sweats and €69,99 for the hoodies. get your own crown item here.

we asked multi-talented patrick mordi to shoot the campaign for this collection to capture youthful vibe and cool ‘90s spirit. for the campaign we worked with young influencers as models to broadcast what we believe in: creating clothes to express and emphasize your personality, and not to overrule it.
join the conversation on social media by using #gsusofficial and tag us with @gsus_offical.

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gsus' top 5 to-dos in palm springs

palm springs
as you may know (and if you didn't you know now ;) for our SS17 collection we were inspired by the california lifestyle.


one of our personal favorite 'dream away' spots is palm springs. so let us take you on a trip and share our to-do’s with you to get in the summer flow.

1. palm springs tramway
the ten-minute journey is a great way to escape from the summer heat. nn your way up to the san jacinto mountains, the tramway rotates 360 degrees. this brings you a beautiful view over the desert floor. we dare you to walk all the way up of mountain san jacinto (note: bring some clothes with you, it’s a lot cooler up in the mountains.)

2. golfing
with more then 100 golf courses, it is the paradise for a round of golf. enjoy the beautiful green surfaces surrounded by only the empty desert. it’s a great way to find you some quietness.



Kraak & Smaak & gsus tees

3. palm springs art museum
the mix between contemporary and modern art, architecture and design, photography and glass is just awesome. the sculpture garden outside is just as beautiful as the inside exhibitions. located in the heart of downtown palm spring.

4. saguaro
in our opinion is this one of the most beloved and colourful hotels in palm springs. make sure you are here on the weekend to attend one of the many pool parties. (tip: book a room with mountain view)

5. coachella
one of the world’s most famous festivals takes place in the coachella desert. this annual music and art festival features many genres of music as well different types of art. make sure you buy your tickets on time because of it’s popularity.



Kraak & Smaak & gsus tee 1
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the ultimate piece for your summer

gsus limited edition
for the first time we launched four limited edition swimsuits. find out more about the swimsuit, their prints and the story behind.

driving along the west coast of california you will find the most beautiful classic cars, stylish pools and the most inspiring nature. we draw our inspiration from the hot and colourful california. to make the swimsuits embrace your confidence, we used fashionably thin strips, a low cut back and a v-shaped neck.

gsus x lowlands collection

the flamingo was chosen to create a colourful and exotic print that perfectly fits in the inspirational trip along the west-coast of california. you can also find the print in our zip-up dress and the indi top. step out of the crowd and get your flamingo swimsuit here.

dark flower
make your skin colour stand out with our pitch black swimsuit. the dark flower print stands for the fragility of life. if you dare to wear this swimsuit find it here.


gsus x lowlands collection

draw attention on you this summer by wearing the forest swimsuit. you can almost see the palms coming to life perfect to combine with our other forest items, in the shape of a bomber, dress, t-shirt or blouse. find it here.

dark forest
the more darker and even extraverted forest print promises to make your summer one to remember. dark forest is a real gsus essential this summer and comes in different items. perfect to wear it at the pool or beach but also an ideal item to combine it with shorts. shop the look here.

show us how you wear your swimsuit with confidence by using #thisismysummer and tag us with @gsus_offical.

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inspirational splash for spring/summer 2017

inspiration david hockney
the ultimate summer of the design team: driving along the west coast of california. for the ss17 collection they used this as their inspiration.

remember big slash from david hockney? it shows a splash in a californian swimming pool. referring to the relaxed, chill and sensual california. a painting, which is very fascinating because nobody knows what’s going on and has a story of their own. the painting is one of the elements that were a big inspiration for the colours, prints and graphic shapes.

new collection men

you know that the great thing is about the collection? It is an all purpose collection– for everyday use but also for special occasions. using light easy-to-wear fabrics in combination with relaxed, comfortable and oversized fits is how we got the high degree of wear-ability and comfort. the mix of soft watercolours and the extraverted forest print is how we maintain our strong signature.

find your ultimate summer items on the gsus webshop.


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add some uniqueness to your wardrobe

gsus unique designs and prints
stand out by by wearing gsus and add some uniqueness to you wardrobe. gsus is known for adistinct use ofcolour, extraverted in-house made prints and unique graphic shapes . find out more about our three main brand benefits.

self-expression by using colour is one of best ways to let your personality stands out of the crowd. from very outspoken to more toned down, using colour can extend your personality. by using many colours for the collection there is always an item that fits you the best.

gsus x lowlands

unique and one of kind are the perfect words to describe our prints. developed by our own team. we are always in search of the latest trends either in terms of new techniques or by way of aesthetics.

gsus x lowlands

graphic shapes
we work with functional graphic shapes that compliment but don’t overrule our use of prints and color. however some playful shapes will show all three benefits used in equal amounts. we are a daring fashion brand after all!