Read more

We came. We danced. We loved.

gsus x lowlands 2015
Sun, fun, happy people and most of all amazing music acts... The gsus crew was lucky enough to be part of this awesome thing called Lowlands 2015.

Next to selling the official merchandise collection at designated booths, our gsus photographers covered every part of the festival grounds on the look out for the most fashionable party people. Check out all the pics on our Facebook page.. did we spot you too?
 

gsus x lowlands collection


Thanks to all you Lowlanders out there for making this another unforgettable edition, we look forward to seeing you next year.
 

gsus x lowlands collection


PS. In case you didn’t get yours yet remember our festival collection is still available online at g-sus.com.

Read more

New collection a/w '15

new arrivals ladies
This seasons the collections theme travels to the Highlands of the British isle and pictures the mountains in the Far East

A traditional English tea time served in the orient. Two worlds at odds, but yet so similar. A mixture of English and Chinese pottery combined in print. Familiar looking western shapes enhanced with an eastern touch. Oriental fabrics with an English twist and vice versa resulting in this harmonic clash: 'Hai Ti'.
 

new collection men


East meets West. England versus China. To cut to the chase, that is the inspiration of the new a/w '15 collection of gsus jr. Teenage boys and girls can remain being trendy with this refreshing, tough collection. Bring on the cold winter days!
 

new arrivals kids


The new collection is now available online and in stores.

Read more

gsus x Lowlands

gsus x lowlands 2015
Get ready for gsus x Lowlands next festival collaboration with Lowlands. After last year’s success, gsus teamed up again with the ultimate Dutch festival, Lowlands! Festival goers young and old, can shine on in an awesome printed & graphic tee this August.

Jan Schrijver, creative director and founder of gsus and Peter te Bos, Lowlands art director, joined forces to create a special limited edition collection. The perfect souvenir of an unforgettable summer festival! Inspiration was taken from this years theme, Kiss Another Sky. Reds, rose pinks and sky blues compliment the contrasting bold graphics. Naturally the iconic Razor Bob and logo’s make an appearance throughout the collection. A special design from our Tee Contest winner was added to the collection, watch out for that!
 

gsus x lowlands


This year the gsus merchandise stand is located next to the Echo stage, for your daily supply of fresh designs at Lowlands. The collection will be available from July 24th, in gsus stores and online, and will feature tops, tees, sweats and hoodies for both men and women plus a special tee for kids.
 

gsus x lowlands


Want to stay updated? Keep an eye on the gsus instagram page @gsus_official to see what the gsus crew gets up to at the festival and check if your pic made it to our page! The collection will also be available from July 25th, in gsus stores and online, and will feature tops, tees, sweats and hoodies for both men and women plus a special tee for kids.

Read more

Kraak & Smaak & gsus

kraak & smaak & gsus
We proudly announce our spring collab with the boogie angst imprint and the band behind the label; Kraak & Smaak. Under the creative guidance of gsus founder Jan Schrijver, the geniuses that are Kraak & Smaak have once again struck the right chord with two limited edition tees.

 



Funky, boogie and swinging.. Kraak & Smaak see digital sound waves during the production of their music. In turn gsus sees art in those sound waves and used them as inspiration for the pattern of tee number one.

Tee number two is more campaign related and carries the unique logo based on the ‘&’ sign which compliments the fresh clean white tee perfectly.
 

 

Kraak & Smaak & gsus tees

 

Kraak & Smaak & gsus tee 1
Read more

Kraak & Smaak & gsus teaser

Kraak & Smaak and gsus have joined forces to launch 2 limited edition tees. Pending the release we’d like to share some words from the band on gsus and this collaboration. They’ve also compiled a special playlist, to get you in the right mood for the arrival.
 

Read more

City grid

city grid
Wandering though the concrete forest, you can not help but notice the unending sea of skyscrapers and apartment complexes.

Filled with straight lines and angled edges they form a geometric grid like a man made maze.

City grid 2

Inspired by these harsh grids we designed a range of styles from graphic prints to woven checks. The prints are created by layering the city lines, forming an organised mess representing the city’s fast pace. In wovens color blocks are used in different shades to capture the feel of the skyscrapers rising high above the streets.

Seagulls print for ladies
Seagulls print for ladies
Read more

Seagulls

seagulls
Day by day you can feel the summer arriving, and it's time to prepare your wardrobe for this occasion.

Inspired by the Luna Park's sun bleached colors and the sound of the waves of Coney Island, our collection doesn't leave out the flying seagulls preying on leftover hot dogs and ice-cream.

With our 'Seagull Print' we captured the Coney Island feel: subtle washed out pastels and the blurry movement of the birds over the ocean. Designed with small dots this print is reminiscent of a hazy summers day.

 

Seagulls print for ladies
Seagulls print for ladies
Seagulls print for ladies
Read more

Amsterdam Denim Days

Amsterdam Denim Days
During this years edition of the Amsterdam Denim Days, gsus will be presenting the Cool Black denim.

a denim that reflects 80% of the heat rays to keep you cool. At our stand we will demonstrate you the working process of this innovative fabric.

We also got a special treat for our visitors! Overheating is something not only humans do. Your phone also tells you it needs to cool down when you're enjoying the sun with your phone next to you. gsus helps you beat the heat with free custom hand made phone cases of Cool Black denim! Get your phone case customized with your own initials marked on it. So come and stop by gsus when you're visiting Amsterdam Denim Days. For more info check www.amsterdamdenimdays.nl.

Shop the cool black denim for him and here in our online shop.

 

Read more

City Skylines

City Skylines - gsus
Inspired by the never ending horizon of New York city and its industrial details and water tanks we created a collection of tees and sweaters.

 

Views from the Brooklyn bridge and the water moving in the soft summer breeze create the feeling that you are standing there in the sun.

 

City Skylines - gsus
City Skylines of New York

 

The city views are translated into black and grey prints for a more subtle look, or with hazy colors, to recreate a summers day in the city. For ladies the colors have a slight pastel undertone, while the men’s prints have a more worn and washed look.

 

City Skyline prints for ladies

 

City Skyline prints for men
Read more

HOTSPOTS IN NEW YORK CITY

Hotspots in New York City
Arriving in New York City for the first time can be quite overwhelming. The skyscrapers, the mass of people, and the endless long streets. Therefore, we would like to give you a helping hand, and tell you something about our favourite hotspots.

 

If heaven would sell sneakers then this would be the Fight Club store! Does your heart starts to beat faster when you see those new limited edition sneakers? Then definitely bring a visit to sneaker mecca Flight Club. Even if you are not a sneakerhead this store is worth a visit. If you have a serious sneaker addiction than better skip this store, it is almost impossible to leave without a pair of fresh new kicks. For more information visit the website of Flight Club www.flightclub.com.
(Images: www.flightclub.com)

 

Fightclub
Read more

DARK INDIGO MEETS WORKWEAR

Workwear
Dark indigo is the way to go! Dark blue tones , subtle fading details and nice denim fabrics make these tops unmissable in your wardrobe.

 

Combine one of our bombers with a light denim shirt or wear day in day out and make your own personalised fading pattern for a worn down indigo look.

 

Dark indigo meets workwear - gsus
Dark indigo meets workwear

 

Inspired by artists with pockets bursting full of paint brushes we added pocket- and elbow patches for extra reinforcement. These vintage workwear details give our indigo jackets a subtle reminder of our work wear inspiration and blend in well with the rest of the collection.

 

Women & Men collection
Women & Men collection

 

Workwear - gsus
Workwear
Read more

gsus playlist #1 - NY Vibes

NY vibes
Carefully selected by our Creative Director Jan Schrijver, gsus presents it’s first theme playlist.

 

NY Vibes transports you the warm and frenzied city summer life, twisted classics mixed with the deep & nostalgic tunes that will remind you of a midnight New York wander with no destination.

Read more

Rusty red

Rusty red buildings
Inspired by the brick red buildings and rusty fire escapes of New York City, rust tones are back!

 

Some more pink and others with an orange undertone. They will be the center of attention this collection. Rust tones are combined with sprayed effects and coatings for a real worn and rusty look, or presented as solids to create a more clean aesthetic.

 

colors

 

In prints we use the fire escape itself as a clean allover which gives a nice abstract repeat. To create a more chaotic, city-like print the fire escapes are combined with street signs to give you the feeling of walking through china town on a sunny day.

 

Rusty reds for Ladies
Rusty Red for Ladies

 

Rusty reds for Men
Rusty Red for Men
Read more

gsus & lowlands design contest

Design contest - gsus for lowlands
Our coolest contest ever just launched!

 

In prints we use the fire escape itself as a clean allover which gives a nice abstract repeat. To create a more chaotic, city-like print the fire escapes are combined with street signs to give you the feeling of walking through china town on a sunny day.

Are you creative and do you have a huge drive? Make sure you submit your t-shirt artwork for the design contest. The contest is still going on till march 30, so get those creative ideas and design away! Don’t copy the LL15 artwork, be original. The winner will be announced at the first of april. First of all, the winning t-shirt design will be taken into production and will be sold at Lowlands. The winning design will also become part of the gsus collection. Oh and, last but not least ... the winner will also receive a three day festival + camping pass for you and a friend!

Want to join? Simply supply us with the following details and send them to: designcontest@g-sus.com
- Full name
- Date of birth
- Contact details
- Phone number
Artwork specifications: 300dpi, A3 size file.
Send your design preview in a PDF or jpeg file no larger than 10MB.
Competition subjects to our Terms & Conditions.

Good luck and see you at Lowlands 2015!

Read more

Pollock inspiration

Jackson Pollock - gsus
This Spring/Summer collection we used Jackson Pollock's splatter art as one of our print inspirations.

 

With large canvasses placed on the floor Pollock created abstract art by pouring and splashing paint, and creating layers of colorful splatters. With this innovative paint style he became an icon of the Abstract Expressionist movement. This intuitive art form combines well with the chaotic rustle of the city and the patchwork of lights surrounding New York.

 

Women & Men collection

 

The collage of layered paint splashes is translated into prints, where the roughness of the paints splatters is combined with clean silhouettes to create a well balanced mix. Be bold by wearing our hand painted splash jeans and combining them with one of our tees. Or go for a more faded and worn look with our men’s tee, which has a subtle sun-bleached effect. For ladies the accent lies on the use of fluent fabrics and clean details, for an elegant, feminine look.

 

inspired by Pollock - gsus
Read more

Cool Black Denim

new york - gsus

 

Wearing black denim in the summer has never been more comfortable. gsus introduces the 'Cool Black Denim'

a new addition to the 'Jeans with benefits' line which has the special feature of reflecting sunlight. Even in a hot summer you will have a 'cool' denim.

Dark clothing is known for their ability of getting warm in the sun. This is caused by the fact that dark clothing catches the visible and invisible elements of sunrays. gsus is now entering the market with a denim that makes wearing dark denim in the summer a more pleasant experience. A special finishing reduces the heat buildup of the dark denim, and decreases perspiration with 50%. While the denim now includes UV-protection the appearance of the denim has been untouched. The cool Black Denim from gsus is available in denim jeans and jackets, for both men and woman.

 

 

Have you seen the other jeans of our Jeans with benefits line? Check out the Dobby, Aloë vera, and Sateen Denims.

 

Read more

The New York melting pot

New Collection gsus

 

The SS'15 collection has been inspired by the diversity of the city of New York.

This city, as the true melting pot, blends apparent extremes together and tranforms them into that typical New York image; the frenetic, bustling noisy city life with its skycrapers in all kinds of styles and hard-working craftsmen from all corners of the world. The rhythm of the city indicated by the typical New York street layout, lines of the skycrapers and the teeming traffic are an exciting contrast to the calmness of the artist in his Brooklyn studio, or the vast hushed faded advertisements from days gone by.

 

 

New Collection gsus

 

New Collection gsus

 

New Collection gsus

 

New Collection gsus
Read more

Lowlands, we got them covered

Lowlands - gsus
Lowlands wouldn’t be complete without a rocking range of merchandise.

 

Last summer we had the chance to team up with this major Dutch music festival and create a great range of items all stamped with the gsus trademark. We took our inspiration from the theme of this 22nd edition of Lowlands: “Under The Radar”. Jan Schrijver, creative director and founder of gsus and Peter te Bos, Lowlands art director, joined forces to create a special limited edition collection, consisting of tees and sweats with surprising, fun prints guaranteed to make for great memorabilia! Check out the iconic Razor Bob, Lowlands mascot, camouflaged into the gsus flower print. Check #gsusxll14 on Instagram to see the gsus crew’s adventures and stay tuned for festival season 2015!

 

Lowlands - gsus

 

Lowlands - gsus
Read more

Blackboard sessions

Every month we team up with various artists, graphic designers and musicians to highlight their creativity. All the collaborations originate from a different point of view but always share the same objective; to celebrate creativity and create wearable printed tees!

Blackboard sessions will become a routine to exhibit the collaboration of gsus and its creative counterpart. The first three tees were curated by Jan Schrijver himself. It all started at the famous blackboard wall whilst chalking and creating the idea for a new tee. The first tee reads “All we have is now” words taken from Jan’s quote: “Forget about the past and don’t worry about the future; all we have is now”. The second quote he gave us is: “A T-shirt is like a vacuum cleaner. Some to the job, some don’t, some are just insane!” The word INSANE is printed in capitals on the second tee. We look forward to collaborating with many more inspirational creatives in the future, so watch this space.

 

Limited edition tees - gsus
Read more

At Home

Jan Schrijver's Home - gsus
We’re in love! No, not with Jan himself but with his amazing house.

Dutch newspaper Volkskrant took a peak into his private domain and photographed his arty and spacious home for an article in their VK Magazine. Jan has a unique taste in interior design and this is clearly visible in his extraordinary and creative house with a charm of its own. The house used to be a club where bands from the hard rock scene would play in what is now the hallway, here, posters of those bands cover the walls. The kitchen in Jan’s house is an eye catcher because of the contrast to the rest of his house, however it still reflects his creative personality. As you can see on the photo it has a sleek and modern design but like Jan says, a kitchen needs to be functional and clean and that’s exactly what it is!

Jan Schrijver's Home- gsus
Jan Schrijver's Home - gsus