all isnt fair(wear)...

All isn’t fair(wear)

Right, let’s take the fingers out of our ears and the thumbs out of our asses and speak plainly for a moment. This is one of those subjects that are often paraded around the block by some of our competitors who all claim to be greener than the grass on our side of the fence.

Firstly; sustainability, the idea that you take no more than you need and give back as much as you take. Currently, this is nothing more than a utopia, it’s just not realistic in a consumerist world, and no amount of organic cotton, bleach free paper or water solvent inks will ever change that fact.

However, every little good intention helps, and while we might not parade it around like some do, our conscience is clean, and we choose the green road not for it’s pr-value, but because we don’t even see it as a choice, it’s the only road.

Secondly, and in no way less important; fair wear. A subject which lately has been a bit overshadowed by the one above, but who says you can do one but not the other? We’re a proud member of the Fair Wear Foundation, an independent organization that oversees and protects the rights of the workers in the textile industry all over the world.

All in all, you can rest assured that no kids or excessive amounts of mother earth we’re involved in the creation of the product you’re hopefully wearing...

Pretty neat huh?

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