Ons Verhaal


It all started out in a skate shop in Arnhem, The Netherlands, back in 1993.

The streetwear scene was still in its early years but was in need of bit of fresh thinking. We started out with a couple of tight fit tees to which we applied some (at the time) very funky prints (you could actually use the word funky back then). We then moved on to make a pair of pinstripe cargo pants and as the cherry on the pie we made the (in)famous fur bikini.

Before long, the shop had become our very own laboratory and the brand gsus was born. We sold the first couple of collections out of a car trunk and then moved into our first real office building (old warehouse) in Amsterdam.

By now we’ve moved up a bit in the world, and about 50 meters to the left, we’re sold in 27 countries and a couple of hundred stores worldwide. But no matter how far and wide we’re spread, we still remain focused on bringing you the discoveries you’ve grown used to from us (and a couple of curveballs every now and then).